Do you know your customers?
Are you discounting too often to drive traffic?
Are your customers taking advantage of your discounting?
Are your customers in and out before you know it?
Yes, each one of my customers receive personalized communications based on their browsing and purchasing interaction history across all retail channels.
Sometimes, my customers receive personalized content based on their customer segmentation and cadence strategy.
No, all of our communications and marketing efforts are sent out with the same content to all customers without any personalization.
I communicate with my customers several times a week to inform them of new products/services, promotions, upcoming products and events.
Once a week or two weeks to provide them with a coupon.
I don’t communicate with my customers because they have opted out of all communications except regarding their recent purchase.
No, my customers frequently visit my website and browse the store due to the robust marketing communications strategy of our cross channel retail business strategy.
I suspect this may be the case, and although margins are low, our topline sales would be even lower without this discount strategy.
Yes, our customers only visit our stores or website after we send out our 20% off coupon. More than half of our business is generated the week after we send out our monthly coupon.
My incremental sales strategy is BEST IN CLASS. I use Incremental Sales Driver (ISD) by c4Analytics, LLC. It is the single most effective and sophisticated, robust multi-channel retailing program on the market.
My incremental sales strategy is very good. We employ several tactics in some of our retail channels to drive incremental items in the basket.
Some of our Top Sales Consultants do a great job but it is a fragmented effort dependent on the skill and experience level of the Sales Rep. We don’t have a very robust or consistent sales strategy.
