A Letter from the president:

Dear Colleagues and Friends,

Thank you for your interest in c4Analytics. I started this service in 2010 because I saw a critical need in the marketplace for consumers to be reached in personal, relevant, and more effective ways through their preferred channels from retailers. The c4 program will allow retailers in all categories to drive traffic and business performance without necessarily discounting. After spending many years of my career on both the vendor and client sides in the retail and consumer products industries, I discovered an effective solution that would benefit not only retailers but its consumers. As a consumer myself, I've been asking myself for over a decade, why doesn't this type of individualized customer focused offering currently exist? In 2010, it became increasingly clear to me that I take it upon myself to build this win-win solution and fill this void in the marketplace.

The team at c4Analytics has over 25 years of experience providing retailers with the Technology, Analytics, Marketing, Merchandising and Operations Solutions to effectively target and meet the needs of their consumers. We have spent countless years developing a variety of disparate marketing applications and tools. The c4 program is a robust collection of these best practices and has been packaged for multi-channel retailers to drive traffic, increase the number of profitable transactions and number of items in the basket, repeat purchases, reactivation, consumer loyalty and better relationships with each and every consumer.

We are confident that the c4 program will become the single indispensible tool to help you achieve the desired business objectives, giving more control to retailers in any one channel or across all of your channels. The c4Solutions equip marketers and merchandisers with the additional levers to precisely steer the business in ways to drive more traffic, profit margin, customer transactions as well as other Key Performance Indicators (KPI's) and goals your business may have for any given month or quarter to satisfy your shareholder's expectations. More effective Retail Performance Visibility, Control and Effectiveness is our business and our guarantee. For more information on our products and services, please reach out to us on our contact us page. Thank you for your consideration.

BTS Group, LLC